Brand vs. convenience: What it means to coffee consumers at WCU

Multimedia story with Paige Alvarez. It’s a chilly morning and you’re headed to class for your 8 a.m. lecture hall. You’re walking through the courtyard, letting out a wide yawn, when you have the sudden urge to caffeinate yourself in the best way that you know how: coffee. You slow to a stop in the middle […]